Welcome to my bloggersphere…

Lorretta is the name, and I am a ‘Post’graduate student at the University of Cape Town. My specialization is in Marketing Management though I have an undergraduate degree in Psychology and Sociology. As my sister says when asked about my sudden change in field, “a background in Humanities gives a better understanding of consumer behaviour”…

The purpose of this blog is to take a look into the digital landscape from a marketing point of view and as such discuss several matters pertaining to this. It will be a great learning experience that should aid in my personal growth in life as well as in future.

What does the future hold? My crystal ball says a successful career in Luxury Branding. Chanel…? Fingers and toes crossed.




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