A Critical Reflection

So this is {not} the end of the story

For the greater part of my academic life I have learnt “stuff” that I have forgotten the moment I exited the exam room. The marketing diploma however has certainly been a game changer. The semester has flown by with many sleepless nights, but it has been a good run and a lot has been learnt on this journey through digital. In particular, I have realized that digital is a major part of the world that we live in and it is unwise to ignore it.

Today is brought to you by the letters R and D

Research and development are important but the R and D I speak of, are relevance and data. The core and guest lectures [as well as the textbook] brought to light the significance of what these can do for a brand and its strategy.

“To be relevant is to succeed”.

As we have grown to understand, ‘it is all about the customer’ and as such whether it is content or usability in UX it has to connect with the consumer. The digital space is greatly fragmented, and it is crucial to create content that can build a connection. Messages must therefore be relevant for the purposes of the consumer, be it personal advancement, entertainment or just information on how to build an ark.

Content Creation: Infographics

Info-Huh?!!

Creating an infographic is certainly no walk in the park. But I can safely say no humans were injured in the making of this content. To begin with, I assumed that it would be easy to copy paste a few pictures with splash shapes and a word or two…alas, it was not so. Creating an infographic is not as difficult as parallel parking but it does require some consideration. What data to include or omit? How can the graphic make use of shapes and words without looking like an arts and crafts project?